Cadbury take a walk down Memory Lane with RYOT Studio
Goal
Increase top of mind awareness for Cadbury Buttons and reignite millennial mums' emotional connection with the brand.
Solution
RYOT Studio produced the world's first personalised 360° virtual reality video experience, "Memory Lane".
Results
The campaign generated a 5% uplift in purchase intent and 1.4M page views of the Cadbury content.