Cadbury take a walk down Memory Lane with RYOT Studio

Goal

Increase top of mind awareness for Cadbury Buttons and reignite millennial mums' emotional connection with the brand.

Solution

RYOT Studio produced the world's first personalised 360° virtual reality video experience, "Memory Lane".

Results

The campaign generated a 5% uplift in purchase intent and 1.4M page views of the Cadbury content.

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