02.09.2018

Case study: Thomas Cook shares its 175th anniversary

Case study: Thomas Cook shares its 175th anniversary

Thomas Cook celebrate their 175th anniversary

Goal

Remind their audience of Thomas Cook's experience and expertise.

Solution

Create a Tumblr blog with content that demonstrates the brand's rich heritage. Promote this content via native and video ads.

Results

79% of those who saw the Tumblr said they now associated Thomas Cook with strong expertise in the travel industry (an uplift of 18%).

View case study

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