Research at Amplify 360 is a discipline primarily focused on informing good creative solutions and strategic orchestration. It may differ from the more widespread understanding of the practice within marketing and advertising, as we rarely conduct focus groups, consumer surveys, etc. Instead, we focus on behavioural data, listening in on the conversations and interactions between audience, brand and media.
We attempt to place these conversations in a culturally relevant context and see them in the light of the events and trends shaping the world around us. The insights obtained from this is paired with audience- and market-specific data in order to engage clients in informed discussions that help establish relevant campaigns that have a naturally organic spread.
We apply research and insights in every step of a campaign solution. From supporting creative development to orchestration strategy and media mix, from weekly reporting on campaign effectiveness to large-scale area of interest studies.
What sets us apart in our approach?
Driven by curiosity, not just Big Data
Data is definitely helping us obtain a deeper understanding of our audiences’ behaviour, interests and habits and we employ a wide range of analytics and listening tools that allows us to spot meaningful connections among large datasets. However, we are careful not to let numbers obscure our ability to recognize the nuances of context and uncover the golden nuggets of information that helps us understand people. For us, data points do not necessarily equal insights and we know that understanding an audience and their context takes human effort.
Proven experience in local and global markets
For fifteen years, we have helped clients develop, plan and roll out attention-grabbing campaigns all over the world. Ranging from tactical activations in a small country like Denmark, epic stunts with tough movie guys in different markets around the globe, to specific large scale Chinese branding efforts. We largely consider the modern digital world borderless wherefore our research often takes a starting point in a global understanding. Enriching and verifying that niche and local market insights allow us to create campaigns which are placed in a relevant context.
Exclusive access to Audience Insights
Verizon is one of the largest data holders in the world. We have exclusive access to tools that allow us to leverage cross-platform data sources on user behaviors such as searches, purchases, interests, and travel history. When combining this with conversation and context, we are ultimately a reliable research partner that will tackle each brief with the ambition to help our clients make sense of a particular area of interest and provide advice that can unlock more powerful and valuable creative communication, as well as strong distribution.