‘...Decoded’ is a webinar series designed to bring industry thought-leaders together to discuss a major trend around technology, media or advertising to help drive business growth. Originally planned as a live invite-only event series, we opened it up to the whole industry when COVID-19 hit, helping agencies and marketers adapt through industry-leading webinars. Catch up on the content below.
With tighter regulations, the removal of third-party cookies, and the launch of the first generation of universal identity solutions there's been a push to give people greater control over their data. But what does this shift mean for brands and advertisers who have up until now, held all the cards in the way the internet runs?
In Identity Decoded: Power to the People, hear from a panel of industry leaders on the power of data and whether recent changes really support consumer interest or, if they are merely placing more control in the hands of the few.
The global pandemic and tough economic conditions have pushed brands and marketers to their limits. Whilst it looks like we're coming out the other side, the sentiment is one of cautious optimism. In this two-part Trends Decoded series, we're brought together leaders from all sides of the industry to give a practical guide to successfully navigate these challenges.
Part 1: Fireside chat with Keith Weed + panel discussion
Part 2: Recovery planning workshop with SaintSmiths Consultancy
Data protection, education and ethics were all topics of discussion in our webinar featuring Brittany Kaiser, ex-Cambridge Analytica executive and co-founder of the Own Your Data Foundation. The data rights activist joined Yahoo Finance Editor-in-Chief Sarah O’Carroll for an exclusive interview, followed by a panel discussion on how companies and marketers can improve their handling of customer data and build long-term brand trust. In part 2 we dove into what that personal information - your digital identity - looks like, and how it is being used to add value to your lives (and protect you from current hackers).
Part 1: Fireside chat with Brittany Kaiser + panel discussion
Part 2: Privacy, trust and the consumer take on ad personalisation keynote + panel discussion
The coronavirus pandemic has profoundly changed the way we live globally. With major Asian commercial centres having experienced the social and economic impact of containing the outbreak ahead of Australia and New Zealand, this provides a rare opportunity to understand and anticipate consumers' needs in the bid to ‘flatten the curve’. In this first webinar for the Decoded series we heard from experts across the board on how brands and marketers are anticipating consumer needs during this period of uncertainty.
Part 1: Unlocking consumer intention keynote
Part 2: Panel discussion