Some of the industry's biggest game-changing advertising comes from our very own partners here at Oath. We've worked with industry influencers and advertising partners to collect and celebrate the most forward-thinking campaigns that ran across our Oath house of brands in the past year. Today, we're announcing these global brands as our 2018 Brandblazers.
The below list of Brandblazers were selected by our judging panel of industry leaders and exemplified the following criteria:
Innovation for the better
A campaign that steps outside the typical advertising boundaries to establish the brand as one consumers look at to create what's next.
Build brand love
A campaign guided by behaviors that build trust, elevate experiences and respect the audience, that hold up against our Brand Love drivers.
The best of Oath
A campaign that incorporates the unique data and content available with Oath's Brand Advertising Intelligence to create a solution that puts consumers first.
Congratulations to our 2018 Brandblazers!
Campaign: Beleza Sem Filtro, Beauty without Filters
Campaign: Entertainment Taiwan Video Program
Campaign: Auto Know-How
Campaign: Crowne Plaza 'Downtime'
Campaign: HP Instant Ink + Envy
Campaign: HUAWEI Mate 10 Series Launch Campaign
Region: Hong Kong
Campaign: Online/Offline Strategy
Campaign: Pizza Hut x Yahoo Sports: "Squares Pick'em"
Campaign: Sunlife Vu
Campaign: TIAA Difference Maker 100
Oath is honored to work with these innovative partners to create campaigns that drive results by combining the art of branding with the science of data. With Brand Advertising Intelligence, we aim to deliver smarter solutions with data, content and scale that connects marketers directly to the hearts and minds of Oath's 1 billion members.
Updated June 19, 2018