Sydney, AUSTRALIA (May 6, 2020) -- This week Verizon Media is bringing Brittany Kaiser, ex-Cambridge Analytica executive and primary subject of Netflix documentary The Great Hack, to ANZ (virtually, of course) for an exclusive live interview on data privacy and digital identity. Kaiser will headline Verizon Media’s Identity Decoded: Privacy or Precision? webinar on Thursday May 7th at 9am AEST / 11am NZST on Zoom.
Looking at a Cookie Apocalypse, government regulations and negative consumer sentiment, Identity Decoded will delve into data privacy and digital identity, and what these industry developments mean for both consumers and brands.
Kaiser, former Business Development Director at Cambridge Analytica turned data champion, launched the Own Your Data Foundation in 2019 to raise awareness of data rights and promote digital literacy education. An expert in the topic, Kaiser is at the forefront of helping educate consumers, and is working with global marketers to make their practices more transparent.
The 45-minute webinar will feature an exclusive, live fireside chat between Yahoo Finance ANZ Editor-in-Chief Sarah O’Carroll and Kaiser to discuss how the digital landscape is changing for consumers and companies.
In a post-interview panel discussion moderated by Verizon Media ANZ Managing Director Paul Sigaloff, Kaiser will be joined by Optus Chief Marketing Officer Melissa Hopkins and Verizon Media Head of Data Dan Richardson to explore how data privacy is already playing out with leading Australian brands and how they’re engaging customers in a meaningful way.
Paul Sigaloff, Managing Director of Verizon Media ANZ, commented: “We’re very excited to bring Brittany Kaiser, a leading figure in the global push to educate consumers around data, to the screens of Australian and New Zealand industry colleagues. With consumers being asked to share data in the battle against COVID-19, the need for open and honest conversations has never been greater.”
Identity Decoded Part 1: Privacy or Precision?
Thursday, May 7 at 9am AEST / 11am NZST
45-minute webinar on Zoom:
25-minute exclusive live interview with Brittany Kaiser
Followed by a 20-minute panel discussion with Kaiser, Optus CMO Melissa Hopkins & Verizon Media Head of Data Dan Richardson
Register for the webinar here: https://identitydecoded.splashthat.com/
This is the latest instalment of Verizon Media's Decoded event series, bringing industry thought-leaders together to deep dive into the latest hot topics around media, technology and advertising.
Brittany Kaiser - Co-Founder, Own Your Data Foundation
Brittany Kaiser is the Co-Founder of the Own Your Data Foundation. She is also a Co-Founder of the Digital Asset Trade Association (DATA), a nonprofit lobbying firm advancing legislative reform protecting the rights of individuals to control their own digital assets. To raise awareness of data rights, she co-founded the Own Your Data Foundation, to promote digital literacy education. Brittany is also the primary subject of the Netflix Original documentary The Great Hack, which premiered at the Sundance Film Festival, and the author of Targeted published by Harper Collins.
Melissa Hopkins - Chief Marketing Officer, Optus
Melissa Hopkins officially joined Optus in 2016 and leads the team for all customer facing marketing and engagement. A self-confessed tech-freak, she is renowned for creating impact for brands with bold and ambitious campaigns in complex and challenging environments.
Melissa has been a guest lecturer at London School of Economics. She’s a contributor to Fast Company Magazine and a mentor to various U.S -based startups.
Paul Sigaloff - Managing Director, Verizon Media ANZ
Paul Sigaloff has over 20 years experience in media across the UK and Australia. He currently leads a portfolio of dynamic digital media and technology brands under the Verizon Media umbrella across Australia and New Zealand. As a board member of the IAB and Advertising Week APAC, Paul influences digital standards and trends that shape the media industry.
Sarah O’Carroll - Editor-in-Chief, Yahoo Finance Australia
Sarah O’Carroll is an award-winning journalist with more than 12 years of newsroom experience. She was the former Business Editor of news.com.au, Head of Content Partnerships at Private Media and Associate Publisher of Women’s Agenda. She joined Yahoo Finance in September 2018.
Sarah has interviewed some of the country’s leading business experts, discussing major economic trends and issues that affect businesses and consumers.
Dan Richardson - Head of Data, Verizon Media ANZ
Dan Richardson is an expert in translating data into a captivating narrative. As Head of Data, he is responsible for shaping Verizon Media ANZ’s commercial data strategy, building new ad products and managing the company’s data portfolio.
Working closely with brands, vendors and key agency partners, Dan holds invaluable experience in developing audience insights, segmentation, testing and implementation strategies. He's currently co-chair of the IAB Australia’s Data Council, leading the organisation’s data transparency initiatives, and serves on the IAB New Zealand Standards and Measurement Council. Dan has also served as a board director for the International Advertising Association and president of the IAA's Young Professionals.