Sydney, AUSTRALIA (June 29, 2020): This week Verizon Media ANZ is bringing legendary marketer and former Global CMO of Unilever, Keith Weed to the region (virtually) for an exclusive interview on recovery planning during tough economic times. Weed will headline Verizon Media’s two-part webinar, Trends Decoded: Recovery and Re-Emergence, launching part 1 on Wednesday, July 1 at 4pm AEST, and Part 2 on Thursday, July 2 at 9am AEST.
Brands and marketers are learning to cope with the changes brought on by the global pandemic, but how can the industry successfully move forward and recover for the long-term? In this two-part Trends Decoded series, we’ll bring together industry leaders to give a practical guide on how to navigate business through the downturn and come out stronger than before.
In part one, Keith Weed will join Yahoo Finance ANZ Editor-in-Chief Sarah O’Carroll for a live and interactive fireside chat, sharing his expertise on how to navigate tough economic conditions. He’ll also be giving advice on how to market out of a recession, based on his previous experience during the GFC, how to protect budgets and lead a business with purpose.
Immediately following, Weed will be joined by KFC CMO Kristi Woolrych and Verizon Media’s John McNerney for a panel discussion, dissecting changing consumer behaviours, what new practices are here to stay and how they are navigating the new marketing environment.
Part 2 of the series will be live the following morning and feature strategists Mike Deane and Tim Russell from communications consultancy, Saintsmiths. The duo will run a 45-minute interactive and highly practical session giving useful tools to help marketers and agencies build their recovery plan.
Paul Sigaloff, Managing Director of Verizon Media ANZ, commented: “Verizon Media is thrilled to bring renowned marketing thinker Keith Weed to a local audience to share his extensive experience, alongside some leading local marketers including Kristi Woolrych.
“We are committed to helping the industry move forward together through these tough times and come out stronger, which is why we’re bringing communication strategists Mike Deane and Tim Russell to a wider audience to help share practical tips and tools to start the process.”
Trends Decoded: Recovery and Re-Emergence
Part 1: Wednesday, July 1 at 4pm AEST / 6pm NZST
45-minute webinar on Zoom:
25-minute exclusive live interview with Keith Weed
Followed by a 20-minute panel discussion with Weed, Kristi Woolrych (CMO at KFC SOPAC) and Verizon Media’s John McNerney (Director of Ad Platforms)
Part 2: Thursday, July 2 at 9am AEST / 11am NZST
45-minute interactive recovery planning workshop on Zoom
Featuring communications consultancy Saintsmiths
Register for the webinar here: https://trendsdecodedrecovery.splashthat.com/
This is the latest instalment of Verizon Media's Decoded event series, bringing industry thought-leaders together to deep dive into the latest hot topics around media, technology and advertising.
Keith Weed - Former CMO of Unilever
Keith was named the World’s Most Influential Chief Marketing Officer by Forbes in 2017, 2018 and 2019, and Global Marketer of the Year by the World Federation of Advertisers in 2017. He received The Drum’s Lifetime Achievement Award in 2018, and was inducted into the Marketing Hall of Fame in 2019. For the last nine years he was Chief Marketing and Communications Officer at Unilever, a role that included leading the company’s groundbreaking sustainability programme. He retired from Unilever in May 2019. He now sits on boards including WPP and is an active investor in startups, including Australian influencer platform TRIBE.
Kristi Woolrych - Chief Marketing Officer, KFO SOPAC
Kristi is a commercially oriented, forward-thinking leader with a proven track record in driving transformation and delivering great outcomes for customers and shareholders. She has over 15 years experience in digital platforms, marketing, brand strategy and customer experience innovation. This includes leading some of Australia’s largest and most successful marketing teams. Her strengths in building high performing teams, transforming customer experiences and applying creativity to problem solving have seen her consistently exceed performance targets throughout her career.
John McNerney - Director of Ad Platforms, Verizon Media ANZ
John is a vastly experienced digital advertising expert who has spent the last 15+ years immersed in the world of advertising data and technology. In his current role as Head of Ad Platforms he looks after the technology underpinning Verizon Media’s suite of products across APAC, working to bring innovative and impactful solutions to life for blue-chip clients in the region. John sits on the IAB Executive Technology Council and is a leading expert in programmatic advertising and it’s evolution.
Sarah O’Carroll - Editor-in-Chief, Yahoo Finance Australia
Sarah O’Carroll is an award-winning journalist with more than 12 years of newsroom experience. She was the former Business Editor of news.com.au, Head of Content Partnerships at Private Media and Associate Publisher of Women’s Agenda. She joined Yahoo Finance in September 2018.
Sarah has interviewed some of the country’s leading business experts, discussing major economic trends and issues that affect businesses and consumers.
Mike Deane - Co-Founder of Saintsmiths
An internationally recognised strategist, Mike has worked for nearly two decades in brand, communication and media strategy across MediaCom, WPP, Omnicom and independent agencies, collating many accolades along the way, including multiple Cannes Lions.
As former Chief Strategy Officer and executive team member for MediaCom ANZ, Mike’s had the privilege of delivering award-winning strategy for the likes of Uber, MARS and the Queensland Government.
Tim Russell - Co-Founder of Saintsmiths
An international award-winning strategist, working across creative and media agencies in the UK, AUNZ and APAC, Tim has 15 years experience in planning and strategy with a focus on digital and innovation.
Tim has worked with businesses at the start of their journey all the way up to large multinationals such as Unilever and Fonterra. He has helped these clients with common challenges from creating their digital foundations through to whole-scale digital transformation of marketing.
Over the last two years as an independent consultant, Tim has helped businesses and agencies across APAC create simplicity and structure for complex marketing challenges within telcos, automotive, finance, FMCG and government.