AUSTRALIA: Press Statement
Simon Wheeler (Director of Content, Verizon Media ANZ)
We’re disappointed Facebook has felt the need to take this drastic action, which is going to have a tangible effect on Australian publishers and will adversely impact the large number of Australians who use their news feed to discover news stories.
Removing premium and trusted content poses further challenges for Facebook in providing a brand-safe and premium environment.
In Australia we have been preparing for this eventuality and working hard to diversify our sources of audience, including the use of our Verizon Media proprietary Native solution. This approach has resulted in double-digit audience growth for our brands - Yahoo News, Yahoo Sport, Yahoo Finance and Yahoo Lifestyle. These solutions are available to all publishers for use.
For press enquiries, please contact:
Dede Stewart, Verizon Media