Verizon Media has promoted Paul Sigaloff, expanding his remit beyond Australia and New Zealand to include the regions of India and South East Asia.
Effective April 1st, Sigaloff will become Vice President of ANZ INSEA and will lead the Verizon Media teams across India and South East Asia. He will continue to be based in Sydney and sit on the boards of UnLtd and IAB Australia.
The move is recognition for Sigaloff’s leadership during a record year of growth for Verizon Media ANZ. In 2020 Monthly Active Users (MAUs) across Yahoo’s editorial brands grew 11%, with double digit business growth despite the headwinds in the wider market.
Kristiana Carlet, Vice President of International Sales at Verizon Media, commented: “This appointment is recognition of the great work and explosive growth coming out of the ANZ markets, which has been led and overseen by Paul. In the past two years the business has developed apace and created a blueprint for success we are keen to emulate.
“I’m looking forward to seeing how Paul transfers his learnings and supercharges our success across the wider region.”
Sigaloff’s leadership philosophy and success in ANZ is grounded on the principles of media and advertising acting as forces for good in the world. This approach has leveraged product developments including greater privacy controls for users, and internally through a phenomenal corporate social responsibility program which saw the company donate more than $1m in time and value to charitable causes across 2020.
Sigaloff, who has been in various roles within the business since 2014, commented on his promotion: “This promotion is a reflection of the incredible work of the entire Verizon Media ANZ team, who pulled together to achieve great results during the most challenging of times.
“I’m looking forward to working even more closely with our talented teams in India and South East Asia to build on the strong foundations in these businesses. My priority is to take the time to learn from the successful initiatives in those markets and take a strategic approach to apply the most appropriate lessons from our ANZ success story to propel our evolution across the region.
“I’ll continue to be based in Sydney and will remain as committed as ever to the ANZ market, as well as through my work with UnLtd and the IAB Australia.”
Editorial initiatives launched in the last 12 months include Yahoo Sport’s Mind Games, an interview series on the mental health journeys of elite athletes; Yahoo Finance’s partnership with Thrive Global APAC continuing the mission to beat burnout and improve financial wellbeing; and Yahoo News’ partnership with Lifeline Australia, ‘What’s Up’, to share the mental health stories of everyday Australians.
During 2020 Verizon Media rated number 1 in the Media i National NPS Score (November 2020) and the business scored 94% in the Media i happiness index.