06.10.2021
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Cannes Lions Live 2021: Get in the driver’s seat

Alpine F1 Team car

Technology has revolutionised the way we tell stories and connect with the world around us. Sports are at the forefront of this revolution, with Formula 1 leading the way by completely reinventing the driver and fan experience.

Join our CEO, Guru Gowrappan, as he takes the Cannes Lions Live mainstage with two-time Formula 1 World Champion and Alpine team driver Fernando Alonso, along with other leaders in sports and immersive experiences.

High Performance to Hyper Creativity—Sport’s Love Affair with Emerging Technology takes place on June 21 beginning at 12 PM BST and will be available on-demand immediately after.