Driving sharp results for Panasonic
Goal
Promote and drive sales of Panasonic's new GD60 i-Shaper through Argos, Boots and Amazon partners.
Solution
Oath provided a seamless omnichannel solution for the client, covering audience data targeting, native advertising and AdLearn prospecting.
Results
Key brand metrics saw significant uplifts, with the Native activity driving a significant +20%pts uplift in purchase intent of the Panasonic GD60 i-Shaper.