Driving sharp results for Panasonic

Goal

Promote and drive sales of Panasonic's new GD60 i-Shaper through Argos, Boots and Amazon partners.

Solution

Oath provided a seamless omnichannel solution for the client, covering audience data targeting, native advertising and AdLearn prospecting.

Results

Key brand metrics saw significant uplifts, with the Native activity driving a significant +20%pts uplift in purchase intent of the Panasonic GD60 i-Shaper.

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