08.20.2018

Case Study: Nice N'Easy with RYOT Studio

Case Study: Nice N'Easy with RYOT Studio

Clairol Nice'N Easy Root Touch-Up with RYOT Studio

Goal

To drive awareness and communicate the ease and convenience of Clairol Nice'N Easy Root Touch-Up range.

Solution

RYOT Studio ran a HuPost Beauty sponsorship and produced six supporting commercial articles.

Results

Significant uplift in brand awareness and in five out of six perception statements tested. Campaign exceeded UV and dwell time targets.

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