02.12.2018

Case study: Pandora charms consumers

Case study: Pandora charms consumers

Pandora charms consumers

Goal

Shift consumers' perception that PANDORA only sell charm bracelets by highlighting the depth and breadth of their jewellery range

Solution

Oath hosted an exclusive #TheLookOfYou event during London Fashion Week to launch PANDORA's AW16 collection and produced a plethora of visual content for a dedicated PANDORA Tumblr page.

Results

84% of consumers exposed to the event said that it educated them about the brand and our Tumblr Sponsored Posts delivered over 10 million impressions.

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