Verizon Media and Dugout today announce a new global partnership, bringing Verizon Media new exclusive advertising packages to market through its sales teams and self-serve DSP, allowing advertisers to reach Dugout’s audience of 60 million unique users of highly engaged football enthusiasts across the globe.
As part of the deal, Yahoo Sports also gains access to Dugout’s ever-growing library of football-related videos brought together from the top leagues’ world-class clubs globally, including; Arsenal FC, Chelsea FC, FC Bayern Munich, FC Internazionale Milano, AFC Ajax, FC Barcelona, Flamengo, Real Madrid CF and many more.
This builds on the Yahoo portfolio of up-to-the-minute sports content from partners across the world and brings football fans on Yahoo closer to their favourite club’s official content - both past and present - as they await the re-opening of global leagues.
Dugout works with football clubs, leagues and federations to help repackage, distribute and monetise their video content. Through Dugout’s team of editors, a club’s brand-safe video is repurposed and localised into digestible videos for digital fans across the world. Once published to the club’s Dugout library, the video is distributed across all of Dugout’s O&O platforms and embedded network of premium publishers globally, reaching a qualified digital football audience.
Verizon Media’s expertise in digital media will enable brands to reach Dugout’s highly-engaged football fans in premium environments. This new inventory will be enriched as part of its broader proposition of premium owned & operated brands and beyond with its unique, unified Verizon Media Ad Platforms technology; allowing brands to optimise their campaigns against outcome-based deliverables using the combination of quality ad formats and powerful first party data.
Elliot Richardson, Chairman at Dugout said: “This partnership delivers significant value across Dugout’s stakeholders, supporting not only our clubs and fans but publishers, bringing Verizon Media’s global advertising power to our ecosystem. It’s an incredibly exciting opportunity for our stakeholders, supporting international and regional advertisers with highly engaged audiences, working together with our publishers who produce a wealth of premium content and our premium video from the world’s top clubs, and most importantly of course, for the fans - delivering the best experience for them globally.”