The Covid-19 pandemic has brought an acceleration in trends. We've conducted a study to understand the attitudes and intentions when purchasing a car.
Our findings show that despite the changing purchasing landscape, car brands have an immediate opportunity to engage customers.
Digital plays a critical role in the car decision process, with 72% stating that influential touch points when purchasing a car are digital and 80% saying they are more likely to use digital platforms than physical ones.
Check out the infographic to understand new car intenders and how you can connect with them.