Acceleration of consumer attitudes towards car purchasing

City highway

The Covid-19 pandemic has brought an acceleration in trends. We've conducted a study to understand the attitudes and intentions when purchasing a car.

Our findings show that despite the changing purchasing landscape, car brands have an immediate opportunity to engage customers.

Digital plays a critical role in the car decision process, with 72% stating that influential touch points when purchasing a car are digital and 80% saying they are more likely to use digital platforms than physical ones.

Check out the infographic to understand new car intenders and how you can connect with them.

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UK Automotive Infographic