The General Data Protection Regulation (GDPR) takes effect May 25, 2018, and is designed to give consumers in the European Union more control and transparency over their personal data. Verizon Media is committed to ensuring our advertisers and publishers are set up for success under GDPR. Read on for all you need to know about what Verizon Media is doing to honour GDPR compliance and what we're asking of our partners.
Like publishers, advertisers need to capture unambiguous and transparent consent from their EU customers in order to set cookies for tracking, measurement, and/or attribution. As part of Verizon Media's commitment to compliance, we want to help our advertising partners ensure that their campaigns are not affected by GDPR, that your contracts are updated, and that you have a solution in place for obtaining consent on behalf of your third-party partners, such as Verizon Media.
Verizon Media has been a leader in working with the Interactive Advertising Bureau (IAB) to define new industry guidelines for encrypting consumer data in advertising, including tracking and data onboarding, resulting in the Advertising Industry's GDPR Transparency & Consent Framework (TCF v1.1). In August 2019, the IAB Europe announced the launch of TCF v2.0 and recommends advertising partners with any EU site traffic to apply this framework to their own solutions before the end of life of the first version (TCF v1.1) planned for August 15, 2020.
Helpful resources for advertisers:
The GDPR doesn't just affect publishers who operate within the EU, but any publisher globally that processes personal data of EU residents. One of the largest impacts to a publisher's business regards how user data can be managed and leveraged for advertising purposes.
Verizon Media has developed numerous platform enhancements and policy updates to help publishers maximize the value of their audiences and user data while maintaining 100% compliance with the GDPR.
Helpful resources for publishers: