The digital landscape continues to evolve and change the relationship shoppers have with retail brands, both online and in-store. Advances in artificial intelligence, augmented reality capabilities, and the 5G evolution are just a few factors raising consumer expectations for what a digital content and advertising experience can be. Whether your goals are more straight-forward like brand awareness or acquisition, or if they are more complex like retention or driving in-store traffic, the marketing tips and insights in this eBook will help you build the most effective, performance-driven retail campaign possible.