We know that consumer behavior continues to change just as quickly and dramatically as technology does. That's why the Verizon Media DSP is constantly evolving to reach today's on-the-go consumer across all of the many avenues, devices and areas where they choose to spend their time. These exciting new channels offer opportunities for you to reach consumers when they were previously out of reach and even closer to their point of purchase. Take a look at these new channels now available:
The addition of audio makes the Verizon Media DSP a truly omnichannel platform where advertisers can buy and optimize audio, video and display media through one central interface. Streaming audio and podcast listening continues to grow, with streaming audio listeners showing high engagement and attention. Digital audio reaches about 62% of the total U.S. population.1
Four reasons you should take a listen to programmatic audio with the Verizon Media DSP:
CTV is an increasingly preferred method of TV viewing where the consumer's TV is connected to the Internet through native capabilities (Smart TV) or a device such as a set-top box, streaming device, or game console. It's estimated that there were 182.6M connected TV users in the US last year,2 and this continues to grow, offering tremendous advertising opportunities.
Reasons why you should take a look at CTV, especially for upper-funnel brand awareness, include:
Digital is everywhere, as the dramatic growth of DOOH shows. DOOH is the ad inventory on digital signage and screens in public places like bus shelters, airports, highway billboards, gas stations, doctors offices and more. It's an exciting and new inventory source for DSP customers, with US spending for DOOH forecasted to hit $3.2B by 2020.4
Reasons to take our DOOH capabilities for a drive include:
These new channels offer the perfect opportunity to market to consumers through an expanding and exciting new advertising landscape. Speak to your audience when they are really listening, when they are enjoying themselves at home, and even when they are in transit or on the go. To find out more about opportunities with our DSP, contact your Verizon Media representative or contact us today.
1 Source: eMarketer, March 2019
2 Source: eMarketer, Audience for Connected TV Grows, but Ad Spending Has Lagged
3 Source: Beachfront Releases 2018 CTV Ad Data, Roku Still Leads, Amazon Growing Quickly
4 Source: eMarketer, US Traditional vs. Digital Out-of-Home Ad Spending, 2010-2020 (billions and % of total out-of-home ad spending)