07.04.2018

Advertisers take action on brand safety (Infographic)

Advertisers take action on brand safety (Infographic)

Brand safety concerns are growing. According to a survey commissioned by Oath and conducted in April by the research firm Advertiser Perceptions, 99% of advertisers concerned about their ads appearing in brand safe environments, and 58% said they were more concerned about brand safety this year than they were in 2017.

Oath learned advertisers thoughts on brand safety, and the action they are taking to ensure the integrity of their brands through the survey.

Check out the Brand Safety Infographic to find out more.