IBM’s U.S. Retail Index reports the pandemic accelerated the shift away from physical stores to digital shopping by roughly five years. In APAC, McKinsey is predicted an average of 67% of shoppers will continue those habits. (McKinsey & Company, COVID-19, Global report July 2020). The future of commerce belongs to brands and creators who bring shopping and content closer together in a way that is seamless, engaging, and very entertaining. Interactive experiences, like Live Streaming and shoppable video are the third highest purchase motivators. Ms. Andrea Wasserman, Head of Global Commerce, Verizon Media, shared her indepth views at the virtual summit.
Verizon Media APAC Growth Summit 2021
Topic: Emergence of Media Commerce Experiences
Speaker: Ms. Andrea Wasserman, Head of Global Commerce, Verizon Media