01.22.2020
Programmatic

Fireside Chat with Gary Wong, OMD Hong Kong

Fireside Chat with Gary Wong, OMD Hong Kong

As we step into 2020, it’s time to restart and really think about what is the most anticipated digital marketing trend for advertisers and brands, and how to leverage the latest technology to boost campaign performance.  Without any doubt, you must have heard about the dramatic growth of programmatic advertising.

Jenny Tsang, Programmatic Advertising Solutions Lead of Verizon Media Hong Kong, interviewed Gary Wong, Managing Director of OMD Hong Kong, for his insights on using Programmatic Advertising in nowadays Hong Kong market.