Celebrating a decade of digital creativity and
recognizing the greatest successes of marketers in Asia
HUAWEI and ŠKODA Taiwan receive accolades for creativity
and innovation in digital campaigns this year
American Express, Hang Seng Bank, Wyeth Nutrition won The Perfect 10 Award
HONG KONG, November 30, 2018 – Verizon Media Group/Oath, a division of Verizon (NYSE, Nasdaq: VZ) today announced the winners of the "Big Idea Chair Awards 2018" (BIC Awards 2018). Celebrating its 10th Anniversary, the Awards this year has become a truly APAC regional event with participation from the Singapore, Taiwan and India markets for the first time.
Over the past decade, BIC Awards has been a well-recognized celebration of creativity, imagination and innovation. Honoring marketers' and advertisers' extraordinary efforts in creating outstanding digital campaigns with a combination of boundless creativity and cutting-edge technology, twenty-two awards overall, in seventeen Hong Kong categories and five Asia categories, were presented to those at the pinnacle of Asia's digital and creative community.
"2018 is a significant milestone for us as it marks the 10th consecutive year of BIC Awards. This year, we are delighted to receive over 360 submissions from Hong Kong, Taiwan, Singapore and India. These distinguished entries showcase top-notch integration of digital technology and creativity, generating tremendous growth for a wide range of businesses," said Mr. Rico Chan, Vice President and Managing Director, Oath Hong Kong, Japan and INSEA. "Over the past 10 years, we have witnessed the gradual evolution of digital creativity driven by mobile technology. Customers are always looking for brand-new experiences in this ever-changing digital age. A successful digital campaign requires not only creative ideas, but also precise and effective engagement. Our powerful combination of data, content and technology helps brands and advertisers maximize their on-target reach by using big data analytics, programmatic buying and audience targeting ad solutions."
Winning brands and agencies gathered together at the awards ceremony to celebrate their digital marketing successes. The award ceremony was well-attended by 250 prestigious guests and renowned marketers. HUAWEI swept a number of grand awards including the Big Idea Chair Champion outstanding award for Hong Kong and the corresponding merit awards for Asia. ŠKODA Taiwan was honored with the Big Idea Chair Champion outstanding award for Asia. Bayer Healthcare Limited and HGC Global Communications took away the merit awards for Hong Kong, while Uni-President received corresponding merit award for Asia.
Hang Seng Bank, Wyeth Nutrition and American Express International, Inc have bagged The Perfect 10 Award for Advertiser, while Mindshare Hong Kong and DDB Group Hong Kong received The Perfect 10 Award for Agency, to recognize their persistent excellence in achieving the Big Idea Chair Awards in its history.
"We see rapid development and a huge potential in digital creativity in APAC markets, in addition to the impressive Greater China region. This will be a key driving force for Verizon Media Group/Oath's (VMG/Oath) future growth in Asia Pacific," said Ms. Erika Wang, Vice President and Managing Director, Oath Taiwan and China. "VMG/Oath serves more than one billion users worldwide. The enormous data flow allows us to understand the characteristics of different consumers and provides the capability to integrate the right content and facilitate more interactions between customers and brands."
Originating from Yahoo! Inc., the Big Idea Chair Awards is a leading global event which has travelled around the world, and was successfully launched in Hong Kong in 2009. The Big Idea Chair Awards celebrates all the remarkable advertising campaigns and ideas on Oath in Asia throughout the past year.
For the full winner list, please visit the official website https://yahoo.digitaladvertising.com.hk/bicawards/2018/.
About Oath Big Idea Chair Awards 2018
The Big Idea Chair Awards is a unique proprietary award that recognizes outstanding work that builds brand love and establishes meaningful connections with consumers in the digital arena. This year marks the 10th year of the Big Idea Chair Awards in Asia, submissions were reviewed by a professional judging panel, we continue to honor the most extraordinary creative minds in Asia's online community by introducing seventeen awards to companies in Hong Kong and five awards to Asia who have held impressive campaigns on Oath and its network.
Verizon Media Group/Oath:
Verizon Media Group/Oath is a division of Verizon at the intersection of media, advertising and technology building a member-centric ecosystem created to serve billions. Verizon Media Group/Oath is shaping the future as a global leader in digital and mobile. For more information, visit www.oath.com.
Oath Big Idea Chair 網上創意廣告大獎 2018
美國運通 恒生銀行 惠氏營養品 勇奪十年至尊榮譽大獎
香港，2018年11月30日 –Verizon (NYSE, Nasdaq: VZ) 旗下Verizon Media Group/Oath今天宣布「Big Idea Chair網上創意廣告大獎2018」得獎名單。為慶祝獎項踏入10周年，今年首次邀請新加坡、台灣及印度市場的企劃參賽，令獎項晉身為亞太地區數碼創意行業的盛事。
過往十年來，「Big Idea Chair網上創意廣告大獎」一直廣受業界的肯定，致力鼓勵及表揚數碼領域的創意、想像力及創新，嘉許優秀行銷人員及廣告從業員結合無限創意和尖端科技的傑出數碼行銷企劃。今年總共頒發22個獎項，其中17個為香港區組別的獎項，而另外五個為亞洲區組別獎項，以表揚亞洲各地數碼行銷界的卓越成就。
Oath香港、日本及東南亞印度地區董事總經理陳啟滔先生表示：「2018年是我們連續第十年舉辦『Big Idea Chair網上創意廣告大獎』，為數碼創意業界奠下重要的里程。今年我們很高興再度獲得業界的踴躍參與，收到逾360份來自香港、台灣、新加坡及印度的參賽作品。這些優秀作品盡顯數碼科技與創意的完美整合，為不同行業的企業帶來龐大業務增長。過去十年，我們見證流動科技逐步推動數碼創意革新。在這個日新月異的數碼時代，客戶不斷追求嶄新的數碼體驗。一個成功的數碼廣告及宣傳企劃，不單需要別具創意的概念，更要精確、有效地與消費者互動。我們致力透過結合數據、內容和科技的強大力量，協助品牌及廣告客戶運用大數據分析、程序化購買，以及精準的行銷廣告方案， 有效鎖定及接觸目標消費者群。」
近250位名人嘉賓及市場推廣人員，包括各獲獎品牌和廣告代理商，在頒獎典禮上聚首一堂，慶祝在數碼行銷方面的驕人成績。今年，華為橫掃多項大獎，當中包括「Big Idea Chair網上創意廣告大獎」香港區至尊傑出大獎，以及亞洲區至尊優異獎。台灣ŠKODA則榮獲「Big Idea Chair網上創意廣告大獎」亞洲區至尊傑出大獎。拜耳醫療保健有限公司及環球全域電訊勇奪香港區至尊優異獎項，而亞洲區的相關優異獎項則由統一企業獲得。
恒生銀行、惠氏營養品及美國運通國際股份有限公司奪得「十年至尊榮譽大獎（廣告客戶）」，而香港Mindshare及DDB Group Hong Kong獲頒發「十年大獎（廣告代理）」，表揚它們於過去10年來在「Big Idea Chair網上創意廣告大獎」中的超卓成就。
Oath台灣及中國董事總經理王興小姐表示：「我們喜見數碼創意行業不單在大中華區百花齊放，更於亞太地區迅促發展，而且具有龐大的潛力，這亦將成為Verizon Media Group/Oath (VMG/Oath) 亞太區市場未來發展的主要動力之一。VMG/Oath 服務全球超過十億用戶，當中龐大的數據流量讓我們充分了解不同消費者的特性，從而能夠整合最合適的資訊內容，促進顧客與品牌之間的互動交流。」
源自雅虎總部的「Big Idea Chair網上創意廣告大獎」是全球行銷業界的一項盛事，在世界各地舉行，而香港則於2009年舉辦首屆頒獎禮，表揚過去一年在亞洲Oath平台上的傑出廣告及宣傳企劃。
關於「Big Idea Chair網上創意廣告大獎 2018」
「Big Idea Chair網上創意廣告大獎」為業界專屬獎項，嘉許品牌在數碼創意領域的傑出成就，表揚其在建立品牌喜愛度及消費者互動連繫之卓越表現。今年是亞洲「Big Idea Chair網上創意廣告大獎」踏入第十年，參賽作品經過專業的評審選出得獎者，嘉許在亞洲網上平台優秀的創意意念，今屆頒發17個香港組別和5個亞州地區組別獎項，為在Oath網絡上之出色企劃予以肯定。
關於Verizon Media Group/Oath:
Verizon Media Group/Oath是 Verizon旗下的分部，憑藉媒體、廣告及科技建立以會員主導的生態系統，服務超過數十億用戶。Verizon Media Group/Oath作為全球領先的數碼及流動科技公司，正在重新定義媒體的未來。欲了解更多資料，請瀏覽www.oath.com。