We are delighted to be crowned the Media Owner of the Year at The Spark Awards for Media Excellence 2018, along with 18 additional recognitions including 5 awards for our in-house marketing campaigns and 13 awards for our client campaigns.
Having launched Yahoo TV in June 2017, we are thrilled to receive Gold for the Best Launch/Relaunch, Best Entertainment Platform and Best Engagement Strategy, followed by Bronze for the Fast Growth Award. Our annual, celebrity-packed outdoor event, Yahoo Asia Buzz, also took home a Gold recognition for the Best Function Activation.
In addition to our in-house marketing rewards, we are also grateful to our clients who have given us support and trust to run their campaigns on our platforms; and we were very pleased to see them shine under the award show spotlight. To name but a few: HUAWEI Mate 10 Series Launch was awarded Gold for Best Sponsorship Campaign and Best Custom Events; while Wyeth Illuma captured Gold for Best Use of Branded Content and Most Innovative Technology; and American Express took home Gold in Best Acquisition Strategy. See the full list of our awards below.
The Spark Awards for Media Excellence is an excellent platform for media owners to showcase their innovation and effectiveness of their campaigns to the Hong Kong media industry. These awards are a salute to the accomplishments of all media owners. And for Oath, we will continue to serve our clients with undue passion and focus in our core mission to build brands people love.