Hong Kong, September 11, 2018 - Oath, a Verizon (NYSE, Nasdaq: VZ) subsidiary, today introduced Oath Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally. Oath Ad Platforms combines the best assets from BrightRoll, ONE by AOL and Yahoo Gemini into a set of solutions that makes it easier for advertisers and publishers to drive growth. The suite activates Oath's trusted data, high-quality inventory, innovative ad experiences and industry-leading programmatic algorithms. Additionally, the unified demand-side-platform (DSP) offers access to new native and connected TV inventory as well as unique ad formats. New features and functionality will be rolled out on an ongoing basis.
"Oath Ad Platforms is the culmination of years of experience creating world class advertising offerings powered by data and designed to build brands," said Tim Armstrong, CEO of Oath. "We've combined the best assets from our trusted platforms with new functionality to drive meaningful results for advertisers and publishers. Oath Ad Platforms is another example of our longstanding commitment to innovation, providing a solution to today's digital advertising challenges."
Oath Ad Platforms offers solutions for both marketers and publishers, including:
Oath Ad Platforms for Marketers helps brands and agencies focus on what drives their business, including brand building and acquiring new business. Powered by a DSP, native marketplace, and exchanges, the platform provides advertisers with the tools and data they need to buy what they want and connect with consumers in intelligent ways.
Oath Ad Platforms for Publishers is a comprehensive solution suite for publishers with a focus on omnichannel, video and broadcast publishers, and app developers in alignment with its Flurry offering. The publisher toolset grants access to Oath's high-quality advertisers through revenue and video management solutions, powered by data. With enhanced access to diversified monetization options, plus customization and controls, Oath empowers publishers to build experiences their customers will love. Oath continues to consolidate its supply suite and introduce new tools for publishers, including an Oath Ads SDK (software development kit) expected to roll out in 2019.
Oath, a subsidiary of Verizon, is a values-led company committed to building brands people love. Oath reaches one billion people around the world with a dynamic house of media and technology brands. A global leader in digital and mobile, Oath is shaping the future of media and technology. For more on Oath, visit oath.com, and Press Room (pressroom-yahoohk.tumblr.com/).
For more information on the new Oath Ad Platforms, please visit: oath.com/hk/advertising/platforms/
香港，2018年9月11日－ Oath香港今日與全球同步宣佈推出Oath Ad Platforms綜合式廣告平台，為本地市場提供精簡的智能化廣告方案，以及為內容供應與發佈商提供更易用的整合平台。Oath Ad Platforms 結合 BrightRoll、ONE by AOL、Yahoo Gemini的各項技術，打造一套完整的解決方案。這個綜合平台揉合可靠的Oath數據、高質素的廣告貨源選擇、創新的廣告體驗、領先業界的程式化廣告運算。而統一的廣告需求方平台（demand-side-platform, DSP）將提供嶄新的原生廣告和智能電視廣告模式。這些新模式和新功能將會逐一推出市場。
Oath行政總裁 Tim Armstrong表示︰「Oath Ad Platforms 是Oath各項世界級廣告產品的結晶，以數據作為強大後盾，幫助客戶建立品牌知名度，促進業務增長。我們將Oath一直以來備受信賴的平台與新功能結合，取得理想成果。Oath Ad Platforms 是我們堅持創新的又一典範，也是應對現今數碼廣告市場的最佳解決方案。」
Oath Ad Platforms 同時為廣告商和內容供應與發佈商提供解決方案，包括：
Oath Ad Platforms for Marketers 有助品牌及廣告代理推動業務增長，包括建立品牌知名度及拓展新業務。此平台以 DSP、原生廣告市集（marketplace）以及交易平台作為強大後盾，為廣告商提供所需工具及數據，按照其希望的方式購買廣告並以聰明有效的方式接觸消費者。
Oath Ad Platforms for Publishers 綜合解決方案適合專注於全方位渠道、影片及內容供應與發佈商，以及Flurry的應用程式開發用戶。內容供應與發佈的工具讓用戶透過使用收益及影片管理方案，配以數據，接觸Oath高質素的廣告商。Oath進一步提供多元化的營利策略選項、個人化及監控功能，讓內容供應與發佈商打造最受客戶歡迎的廣告體驗。Oath亦繼續整合其廣告供應產品組合，並為內容供應與發佈商推出更多全新工具，包括預計於 2019 年發佈的 Oath Ads SDK （軟件開發工具包）。
Oath是Verizon旗下的子公司，我們以價值為主導，致力建立讓大眾喜愛的品牌。我們在全球擁有超過10億用戶，旗下擁有超過50個媒體內容、科技與廣告產品品牌，包括赫芬頓郵報(HuffPost)、Yahoo體育 (Yahoo Sports)、AOL、TechCrunch、Tumblr、Yahoo財經 (Yahoo Finance)、BrightRoll、ONE by AOL與Gemini等。作為全球領先的數碼及流動科技公司，Oath正在重新定義媒體的未來。
有關Oath Ad Platforms，歡迎瀏覽oath.com/hk/advertising/platforms/