07.04.2018
Native

Swipe Right to like, to super-like, to - better yet - get more eyeballs

Swipe Right to like, to super-like, to - better yet - get more eyeballs

Yahoo Native Advertising Suite continues to innovate and create new features that cope with the market and enhance audience engagement. Brands can now base on different campaign objectives to adopt various formats and features of Native Ad to improve campaign ROIs.

Besides displaying a single image in a standard Native Ad, Native Carousel Ads allow brands to use multiple images to tell users a visual story. With each image links to a unique landing page, now you can take users to different pages of your website, driving much deeper user engagement. Users can also scroll through the Carousel Ad to find out offers or to learn more about the brand. A recent comparison has shown that advertisers who ran both Native Carousel Ad and Native Image ad revealed a 43% higher CTR for Carousel Ads.

More creatively, a long ad image can be divided into 3 - 5 long sequential portrait-oriented images, enticing potential users to navigate through the Carousel Ad to find out more.

With Carousel Ads, advertisers have the ability to serve ads that:

  • Deepen Engagement: let users scroll through the Carousel Ad to find out more about the brand and look through various offers and/or products.
  • Uplift Branding: better brand recall/association with a bigger canvas (up to 5 vertical screens), and each screen contain an image, an ad description and an unique URL.
  • Reach Quality Audience: Carousel ads are served to Yahoo Network including Yahoo News App, Finance App, and throughout the Yahoo Portal.

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