It is all of our responsibility within the Media industry to educate or be educated, about how to use data. At Verizon Media, we take our 1st party data from apps, search, email, commerce and our platforms bid stream data. This is fully transparent and consented for by users - by people that get a value exchange.
Verizon Media APAC Growth Summit 2021
Topic: The Future of Programmatic: Future Proofing Businesses Through Emerging Channels
Speaker: Mr. John McNerney, Director of Platforms, Verizon Media ANZ
To watch the video, please click here.