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Verizon has opened a new 5G Lab and production studio in London – the company’s first 5G-enabled facility outside the United States – to support its international business and media customers. The Lab, which is now open for business, is based at Verizon’s Mid City Place office in central London, and offers a live Verizon 5G-enabled environment where organizations can develop and test 5G applications and experiences.
In addition, Verizon will open a 5G-enabled production studio in London in April 2020 to complement the 5G Lab facility. The studio will offer a space where Verizon Media’s owned and operated brands, as well as its partners and customers, can produce premium quality, 3D content including virtual and augmented reality experiences using state-of-the-art facilities like volumetric capture, motion capture and AR broadcast. It is also 5G-enabled, providing an incubator space for innovative creative companies to test and learn about how they can build content in the future that benefits from its capabilities to transmit massive amounts of data almost instantaneously.
Verizon Media’s RYOT studio has already demonstrated the power of 5G-enabled experiences for advertisers and media at events such as the United Nations General Assembly’s 2019 Climate Action Summit, and the Star Wars – Rise of Skywalker Premiere.
Guru Gowrappan, CEO, Verizon Media said: “Our 5G Studio, powered by RYOT’s platform, in Los Angeles was the world’s first 5G production studio when it opened last year, and now we are opening a new studio in London, offering all the same incredible next-generation content production facilities and platform. The new London studio represents our continued commitment to give our consumers access to premium next-generation experiential content across our global ecosystem of brands. As we move from a 2D world into a world that includes 3D content, Verizon Media is providing our publishers and advertisers access to a cutting-edge technology platform, giving them the ability to experiment with 5G, and providing the means to distribute them at scale.”