11.16.2020
Exchange

Verizon Media Exchanges Supply Update

 Demand Dispatch

Verizon Media Exchanges are booming. The pandemic has disrupted the ways people live, work and communicate, which also impacted the way brands advertise. We see strong growth of our Exchanges in the past months, and more campaigns have been done programmatically.


Content Targeting (CT) Video Deal - The next level of Audience Targeting

Deliver the ad to the right viewer in the right context. Content Targeting enables a Preroll Ad to target content owner’s videos and advertise on Verizon Media Video Syndication publishers’ property. In addition to traditional audience targeting, now you can create settings by specifying the Video, Playlist, Player, Content Owner, and Publisher etc. Try different ways to delivery the ad and maximize revenue while maintaining Performance, Brand Safety, and Viewability.

Examples of CT Deals like Parentings / Entertainment / Health / Finance. Discuss with our representative to learn more.

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Immersive High-impact Ad Formats

  • Billboard Ad is an immersive ad unit that is positioned in a prominent, highly-visible placement within the publisher's page. Our inventory includes publishers across all attractive categories such as lifestyle, entertainment and news, etc.

                                       Billboard Ad                                                     Ad size: 970x250
         Format: Display / in-banner video
         Device type: Desktop
         Deal: available

 

  • Interstitial is an interactive ad unit that covers the entire mobile screen to ensures engaging branded content, animations or interactive rich media can be perfectly delivered.

                                       Interstitial Ad

          Ad size: 320x480
          Format: Display / in-banner video
          Device type: App / Mobile Web
          Deal: available

 


Direct Publisher Spotlight

New Media Group: Display & Contents Targeting Video

New Media Group


The New Media Group is one of the leaders in the Hong Kong media market. Leveraging on its consolidated strengths in the weeklies market, and its well established branding and advertising networks under its flagships titles such as Oriental Sunday, Weekend Weekly, NM+ New Monday and Economic Digest; it has not just expanded into the digital business in recent years, but also breaking regional boundaries and making itself one of the leading players in the new digital media landscape.

Available inventory across Display / Video and also Content Targeting Videos.


HK01: An Online Diversified Life Channel

                                       HK01

"Hong Kong 01" provides real-time Hong Kong news, international news, headlines, opinions, and exclusive investigative reports 24 hours a day. Provides holistic views on society and reveal social phenomena.

Available inventory: Display


Next Digital: Display & Video

                                      ng   next    apple   eat

Next Digital publishes Hong Kong and Taiwan’s most-popular and highly regarded newspapers and magazines, and operates their most-visited news portals. Portfolio of publications extended from print to digital forms in Hong Kong and Taiwan as:
Apple Daily (HK); Next Magazine (HK); Taiwan Apple Daily (TW).

Available inventory: Display & Video


ON.CC: News and Finance Portals

                                                                             oncc money18

Owned by Oriental Press Group which is the largest press group in Hong Kong. Flagship online portals including “on.cc”, “Oriental Daily News”; and “Money 18”as well as major websites and mobile applications including “on.cc”, “orientaldaily.on.cc” and “Money 18”.

Available inventory: Display & Video


Networld: Grouping with Peoples and Coummunity

                                        networld     uwantsdis price


Discuss & uwants - the online discussion platforms which gather over 10 million registered users from all walks of life.
Price - a local price comparison portal which enhances and improves users shopping experience by providing latest price reviews and comprehensive information of various products and services.

Buyers may also ride on user data and apply specific targeting tactics. Contact our representative to find out more.

Available inventory: Display & Video


Carousell: Display

                                                                         carousell

Carousell is a Singaporean smartphone and web-based C2C and B2C marketplace for buying and selling new and used goods. Traffic across Hong Kong, Singapore, Malaysia, Indonesia, the Philippines, Cambodia, Taiwan, Macau, Australia, New Zealand and Canada.

Available inventory: Display


Yahoo! O&O

                                                                            yahoo

Professionally produced, premium and brand-safe content across over 30 O&O Properties such as Yahoo Finance, Yahoo News, Yahoo Sports, Yahoo Mail and HuffPost.


For Inventory / Deals enquiry, please contact our representative Kenneth Chan: (hk.exchanges@verizonmedia.com)