2019-2020 was, by all means, a huge year at Verizon Media: we launched the Yahoo App to offer our consumers a one-stop-shop for news, ecommerce, finance, weather and everything they need in a smartphone. Not long after its debut mid-last year, it already topped the Google Play Store charts, and as of this month, it took home the Gold for Best Use of CX/UX Strategy and Silver for Best Use of Mobile / App at The Sparks Awards for Media Excellence 2020.
Leveraging on the Yahoo App, a client that’s seen exceptional results is the OSIM Single Day Best Deals campaign whereby on top of the mega-deals made available on the Single Day November 11th event as well as via a time-limited discount ecode, users could also get an OSIM massager by completing missions on the Yahoo App and earning YPoints. Editorial and advertorial were laced across the Yahoo portal and targeted to the suitable niche. Our impressive sales numbers and effective targeting garnered a bronze in the awards’ Best Sponsorship Campaign category.
The awards also recognised Yahoo Hong Kong’s quick response to the COVID-19 panic earlier this year, during which the BetterWe同心抗疫campaign saw its debut with softer stories related to the pandemic. These include dessert recipes that could be replicated at home; inspirational stories of neighbours helping each other out; tips on becoming a smarter online shopper and more. Nested under the award-winning BetterME portal, the content’s aim to spark joy among our readers was rewarded with a Gold in Best Social Media Strategy as well as Bronzes in Best Corporate Social Responsibility Media and Best Influential Media.
On the BetterMe portal were also two other award-winning campaigns this year, namely the “Hong Kong Sinfonietta: Live music is better Campaign” that took home the Gold for Best Use of Branded Content as well as “Yahoo Better Me x American Express Acquisition Campaign”, which was crowned Sliver for Best Use of Branded Content and Best Partnership Strategy.
The first one was a project that makes classical music and orchestras into more approachable endeavours with lifestyle-oriented editorial that illustrates, for instance, this music genre’s destressing abilities, the essence of live performances, why good performance halls are shaped like a shoe box and the reason audiences must keep quiet, to name but a few. Posts were laced with videos, details to the upcoming performances and other interactive elements to boost engagement.
BetterMe’s second collaboration with American Express, too, promotes a softer take to earning miles and spending via anecdotes of reviving relationships, honouring parents, and shouldering friends’ burdens with the help of collected miles.
The Spark Awards for Media Excellence awards campaign innovation and effectiveness in the local media scene, and is an excellent platform for media owners to showcase their best works. Verizon Media is honoured to be recognized by peers and experts, and we look forward to serving our clients and building brands with our professionalism and passion in all-things media, as well as being steadfast responsible as a media in our community.
To learn more about our project best practices or need a customised strategy to promote your products or services, talk to our sales representative or email us to find out more.