Today, we announced the winners of the “Asia Big Idea Chair Awards 2020” (Asia BIC Awards 2020) at the Grand Hyatt Hong Kong. The awards celebrate a year of not only resilience and tenacity against the COVID pandemic, but also a new normal where digital innovation, next-generation - user experience and customer engagement became pivotal to business success.
As an acclaimed regional industry event for 12 consecutive years, the Asia BIC Awards 2020 continues to honor marketers’ and advertisers’ brilliant digital campaigns that never cease to charm us with ingenuity and cutting-edge technology. Winners of 21 award categories – 15 for Hong Kong and six for Asia– were proudly announced at the award ceremony today.
The judging panel was composed by 21 executive members from trade associations across both Hong Kong and around the region, such as IAB, HK4As, The Hong Kong Advertisers Association, Hong Kong Association of Interactive Marketing (AIM), HKMA Digital Marketing Community, as well as renowned industry practitioners from Taiwan and Singapore.
Witnessing the rising importance of the digital realm amidst the new normal, Mr. Rico Chan, Co-Head, Verizon Media, APAC says, “In 2020, we had a very challenging and disruptive year, but yet it was also a year of reflection. To the media industry, it was a year of digital acceleration and dramatic uplift of user engagement across digital platforms. To the advertising industry, it was a year of more digital innovations, more performance-driven and more technologies enablement. We, at Verizon Media, are very grateful to be loved by our advertisers, agencies and partners, and very glad to host this 12th signature Asia Big Idea Chair Awards to recognize outstanding big ideas and digital marketing campaigns even in time of crisis.”
“Though 2020 was a tough year for many industries, we have received more than 260 submissions, among those, many brands have launched campaigns that demonstrated breakthrough ad technology such as AR/VR immersive experience, real time data, new formats of video and programmatic ads.” Mr Chan continued.
CSL Mobile’s 5G launch campaign swept home a total of seven awards, including Best Branded Content Campaign Outstanding Award, Best Innovative Experience Outstanding Award, Best Partnership Strategy Outstanding Award, Best Branded Content Campaign Merit Award (Asia), Best Innovative Experience Merit Award (Asia), Hong Kong Big Idea Chair Champion Outstanding Award and Asia Big Idea Chair Champion Merit Award.
CSL Mobile’s 5G launch campaign swept home seven awards including the Hong Kong Big Idea Chair Champion Outstanding Award, Best Innovative Experience Outstanding Award, and Asia Big Idea Chair Champion Merit Award
To revel in the endless possibilities brought on by 5G, CSL Mobile and Verizon Media joined hands to host the city’s first immersive 5G VR media event that featured memorable events from Hong Kong’s past, plus a meet-and-greet with Verizon Media’s leaders from around the world. Mr. Bruce Lam, Managing Director of consumer mobile from CSL Mobile Limited says, “5G is becoming much more mature with extending 5G coverage throughout Hong Kong right now. Inspiration and education are, therefore, paramount in not only convincing them to make the jump to 5G, but also see CSL Mobile as the market leader. The partnership between CSL Mobile and Verizon Media was a true success, with the branded content hub reaching over 2.8 million pageviews, leading to 139% increase in new website visitors to csl’s 5G website.”
AXA Hong Kong took home 4 awards, including the Hong Kong Big Idea Chair Champion Merit Award, Best Branded Content Campaign Outstanding Award, Best Video Strategy Outstanding Award, and Best Partnership Strategy Merit Award for their “Ask Dr Chiu” content series. Leveraging their in-house Chief Medical Officer, AXA has published over 20 articles, eight videos and two live broadcast programmes to educate the general public on health and hygiene during the outbreak of COVID. Relevant contents were developed according to the development of the pandemic, covering topics like prevention, myths and mental wellness tips to address the public concerns and to demonstrate their professionalism and their expertise in health and protection. Ms. Andrea Wong, Chief Marketing and Customer Officer of AXA Hong Kong and Macau says, “At AXA, we are committed to protecting what matters to our customers and the community. The COVID pandemic was an unprecedented event and we understand that people needed support and guidance. We are very pleased that our timely and useful content has effectively reached and supported nearly 120,000 viewers during the two live broadcast events, while the ‘Ask Dr Chiu’ articles garnered over 650,000 page views during this difficult time. We will continue with our mission to be a true partner to our customers and to stand by and support our community.”
AXA Hong Kong and Macau took home 4 awards, including the Hong Kong Big Idea Chair Champion Merit Award and Best Branded Content Campaign Outstanding Award for their “Ask Dr Chiu” content series, which educates the general public on health and hygiene during the COVID outbreak.
Finally, Hong Kong Big Idea Chair Champion Merit Award winner Bupa (Asia) Limited was crowned winner of 5 awards namely the Best Acquisition Campaign Outstanding Award, plus merit recognitions for Best Branded Content Campaign, Best Video Strategy and Best Native Ad Campaign. Its branded content campaign launched in partnership with Yahoo’s BetterMe took a soft approach that turns the concept of insurance from a protection during rainy days into a necessity in different lifestages through editorial and micro-films themed around companionship, trust, friendship as well as love during times of woe. Mr. Jimsun Lui, Marketing Director from Bupa (Asia) Limited, says, “We wished to add a soft, lifestyle-oriented angle to something as technical and practical as insurance to reach the group of younger audience, and Yahoo’s BetterMe has long been reputable for its heartfelt stories among the younger generation. This campaign was launched with a great success, drawing more than four million eyeballs with over 560 total engagement.”
Bupa (Asia) Limited was crowned the Best Acquisition Campaign Outstanding Award winner for its branded content campaign launched in partnership with Yahoo’s BetterMe.
Originating from Yahoo! Inc., the Asia Big Idea Chair Awards is a leading event which has travelled around the world, and was launched in Hong Kong in 2009. The Asia Big Idea Chair Awards celebrates all the remarkable advertising campaigns and ideas on Verizon Media in Asia throughout the past year.
For the full winner list, please visit the official website: https://yahoo.digitaladvertising.com.hk/bicawards/2020/#winner