05.19.2021

Pramac racing and Yahoo - a new sponsorship beginning a new era

Partenariat Pramac Racing et Yahoo

14 May 2021 -- Pramac Racing is proud to announce a new partnership with leading global media and technology brand Yahoo. As the Main Sponsor of the Pramac Racing Team for the MotoGP championship, Yahoo will be the first Title Sponsor for the Pramac Racing E-sport championship starting from the 2021 season.

Yahoo connects millions of people to their passions around the world through innovative content and connectivity, with premium content across: Yahoo News, Yahoo Sports, Yahoo Finance and more as well as communications tools to help people stay organized like Yahoo Mail and Yahoo Search.  

The deal was brokered by the international strategic partnerships team at Verizon Media with the Italian team at Havas Sports & Entertainment, specialists in sports marketing and part of the Havas Media Group, creating an exciting, global partnership.  

The Yahoo logo will be present on the fairings of the Ducati bikes ridden by Johann Zarco and Jorge Martin as well as on the suits of the riders and in the box, starting at the historical circuit of Le Mans.

Paolo CampinotiPramac Racing Team Principal:

“We are very proud to announce that Yahoo will be the Main Sponsor of Pramac Racing and Title Sponsor of the E-sport Team. We believe that MotoGP’s technological approach perfectly matches with the Pramac and Yahoo vision. The connection between people and technology is the key not only for the synergy with the MotoGP Championship but also for a long-term business partnership. Nowadays, we live in a world fully projected on virtual reality and gaming, for this reason the E-Sport championship is an opportunity for both companies that always have an eye on the future. With this shared idea of innovation, fully expressed in the E-Sport partnership, Yahoo is the perfect ally in this adventure. 

We want to thank the Italian team of Havas Sports & Entertainment for the great support they have shown, once again assisting us in this operation; which in this case will allow us to add an extremely important member to our "family". This is a clear sign of just how much Pramac Racing has been growing year after year.

We welcome the Yahoo brand, with the hope and confidence that we will achieve great things together.”

 

Kristiana Carlet, VP International Sales at Verizon Media, said of the new partnership: 

“MotoGP is one of the most exciting motorsports on the planet, with riders and teams at the tip of technological advancements. As Yahoo continues to lead the innovation of the next generation of content and experiences, this partnership with PRAMAC is an incredible opportunity for Yahoo to continue to connect consumers to their passions and reimagine the future together.” 

 

Stefano Spadini, CEO Havas Media Group says: 

“This global partnership of Pramac with an international brand like Yahoo scores another important result for our goal: to continue making a difference to brands, to business and to people. Once again with our Havas Sports & Entertainment team we have combined the values of two important realities: those of Pramac and Yahoo, which make innovation and the power of emotions decisive levers to engage their audiences. This becomes even more valuable when sponsorships consistently and convincingly reflect brands and sponsors. We continue to grow, and we do it together with our clients and partners. "

 

ABOUT PRAMAC

PRAMAC’s history began in 1966, when the Campinoti family founded a construction equipment company. From its inception, PRAMAC has continually evolved and transformed, expanding its product portfolio and becoming the global benchmark for the production of generators and warehouse material handling equipment.
With 17 subsidiaries and 6 manufacturing plants situated in Europe, Asia and South America, Pramac is present in 150 different countries. Pramac manufactures a complete and flexible product range that satisfies the full spectrum of energy needs to suit customers worldwide. In 2002, Pramac became involved in the MotoGP World Championship with its team “Pramac Racing”, and now, thanks to its strong partnership with Ducati Corse, it plays a leading role in the most prestigious two-wheeled Championship in the world. 2016 saw Pramac become part of the Generac group, listed on the NYSE and part of the S&P 500, forming the world’s third largest generator and lighting tower producer. With the support of around 1050 employees and 80 engineers, PRAMAC has developed technological experience, which is second to none. PRAMAC’S vertically integrated manufacturing processes and the investments made ensure that all the company’s products are designed and built with no compromises on quality to deliver optimum performance.
Using top quality components and working with the support of strategic partnerships, PRAMAC is able to offer guaranteed product performance with global support. PRAMAC’s mission for the future is continued growth, offering leading edge technology and developing solutions that continue to exceed customers’ expectations.

 

ABOUT HAVAS SPORTS & ENTERTAINMENT

Havas Sports & Entertainment (Havas SE), part of Havas Media Group, works with its sports marketing professionals to create meaningful relationships between brands and fan communities, leveraging the emotional capacity of sport and entertainment.

Havas SE's activities are divided into four key areas: consultancy and strategic design for companies that want to invest in sport marketing, property consultancy, the development of proprietary assets and local activation.

The role of Havas SE is to ignite that spark in companies to develop communication projects in the sports field, building the right amplification and working on a sustainable and scalable business model.