Verizon Media is proud to announce the 2019 Brandblazer winners - a collection of best-in-class, innovative advertising campaigns. Chosen by a panel of advertising industry leaders, these campaigns made the best use of Verizon Media’s ad solutions, broke new ground for the industry and created exciting ad experiences that put customers first.
Take a look at this short video featuring all of the winners and read below for details on each of the innovative campaigns.
Purple and Verizon Media expanded their partnership to drive new mobile engagement among customers of all ages. Purple utilized the immersive, native ad unit Moments with advanced feature capabilities, and precisely targeted new prospects and active browsers on mobile via Predictive Audiences and retargeting strategies. Delivering a unique portfolio of static and video ad units, the campaign efficiently drove performance.
Research shows three out of four teenagers who think they’ll stop smoking, don’t. That’s the morbid statistic behind FDA’s tobacco-prevention campaign hyper-targeted to an audience that is at-risk for tobacco use. Rather than simply telling young people about the dangers of smoking, the FDA’s The Real Cost campaign turned to Verizon Media and Xbox to immerse teens in a virtual world with deadly consequences around every turn.
Toyota research identified that the Camry was perceived as a reliable car for older generations and taxi drivers. To change perceptions, the brand wanted to showcase Camry as the “unexpectedly captivating” vehicle, with a “sensual smart” design and new technology. Toyota, in partnership with Partner Studio by RYOT (RYOT Studio’s Canadian arm) and HuffPost Canada, designed a digital content experience in the episodic docu-series, “The Hobbyist”. The series spotlights individuals driven by two exceptional pursuits - and the incredible synergies that arise between their career and their hobbies. View the video on HuffPost.
In the world of gaming, Mortal Kombat has killing it for almost three decades, but in 2019 Warner Bros. raised the bar higher than ever for the release of Mortal Kombat 11. The launch campaign consisted of four beats, with media flights based on the Mortal Kombat 11 world premiere and industry events. Two avatar assets were created, alongside a custom landing experience, built to include a video gallery, avatar items, a click-to-order button and a link to an amazing XBOX Sessions. The XBOX Session featured rapper French Montana playing Mortal Kombat 11 and was streamed on XBOX, Twitch, and social extensions.
Congratulations to all of the 2019 Brandblazer winners. Ready to advertise? Contact us today.