Even in the midst of economic uncertainty, the motivation to shop is not lost. More than 75% consumers have experimented with a different shopping behavior during the crisis, including trying new brands and places to shop. Digital channels including online advertising, social media, and proactive researching were shoppers’ key sources of information about new retail spots.1
Consumers are looking for deals (75%)2 and nearly 40% are becoming more mindful where they spend their money.1 Yet even though the appetite for shopping is there, 50% of brands struggle to break through the clutter.3
Verizon Media shoppable content formats provide unexpected discoveries for audiences by giving them everything they need to take action during key shopping moments when they’re most engaged.
We’re building a host of immersive commerce formats including branded content series like In The Know, shoppable video series, sponsorships, and AR experiences. In a recent study testing 60 campaigns and 300+ content pieces, we validated that users are 65% more likely to search for a brand after interacting with a campaign.
Give your audience more opportunities to play, engage, and shop your products directly from your content, driving deeper connections this holiday season and beyond.
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Sources: 1. McKinsey 2. Holiday Expectations Amid COVID-19, April 2020 3. Verizon Media, Building Brands Study, 2019