India is home to Bollywood, the world's largest film industry. With an annual output of almost 2,000 films. It's also home to a rapidly growing streaming marketplace. Subscription OTT viewership in India is expected to grow from 140 million in 2019 to 210 million by 2023. Helping to feed this rapid growth is Eros Now, a video on-demand provider that makes it easy for Bollywood fans across India and the world to enjoy Indian films and TV shows on their favorite devices.
Riding the growing popularity of Bollywood entertainment both in and out of the country, Eros Now wanted to rapidly increase the distribution of its service to new devices, platforms, and service providers to meet global demand.
In this case study, you'll learn how Eros Now transformed operations utilizing a workflow delivered as a service, and in the process, improved video quality, reduced rebuffering, which boosted customer satisfaction, and increased overall time per session. They also improved the conversion rate of new and freemium viewers into paid subscribers.