The International Consumer Electronics Show (CES), one of the largest tradeshows in the world, recently occurred January 5-8 in Las Vegas. With more than 165,000 attendees from 150 countries and 2.47 million square feet of exhibit space, the week was full of exciting exhibits showcasing ground-breaking devices and future-focused innovations, plus thought-provoking panels focused on helping online businesses tackle their viewer challenges in this increasingly digital-first world. Here are a few of the highlights from the show:
Viewer retention requires delivering personalization on every device
With the average American watching 63 minutes more digital media than the previous year, it’s more important than ever for content providers to reach every viewer on every device. CES was flooded with emerging trends like VR, AR, voice-controlled devices and automation, which indicate a large shift in focus on how to attract and retain viewers through unique, “experience” innovations that successfully stand out among available choices. Unveiled devices, new over-the-top (OTT) services and growing content libraries prove that viewer fragmentation is only set to grow. This is why content owners need a single online video platform to make every viewer count. One of our platform's innovative differentiators is Smartplay by Verizon, our 1 to 1 session management technology, which gives you the viewer insights you need to deliver personalized content and ad experiences, at scale, to every viewer.
Viewers want to watch what they want, where they want, now
Live coverage was another hot topic at CES. Viewers want to watch more live content, whether sports, news or big events. We showcased our live capabilities by powering Engadget and TechCrunch’s live news coverage from the exhibit floor. Around 1,436,904 total hours of live content were viewed within three days.
C Space Storyteller: Verizon Digital Media Services with Newsy and Sinclair Broadcast Group
Our own CEO Ralf Jacob led a discussion about the future of OTT with General Manager Blake Sabatinelli from Newsy and VP of Digital Products Ben Miller from Sinclair Broadcast Group. The event was a full house with more than 200+ people in attendance. According to Blake from Newsy, “Working with a partner like Verizon Digital Media Services raises the quality bar for our viewers.”
Titans of Video Engagement, presented by Variety
Our CEO Ralf Jacob joined a star-studded panel, along with execs from Facebook, YouTube, Hulu and other prominent media and entertainment companies to discuss how they’re moving the video explosion forward. According to Ralf, “The future of content is using data to make informed decisions around what type of content to create and deliver.”
Verizon Digital Media Services in the media spotlight
Our Product & Technology Evangelist Jason Friedlander talked all about the future of addressable TV and advertising with the media. He spoke about the importance of audiences with relevant content on any screen and ensuring that users get a TV-like experience every time they watch. Catch the replay of the video interview on VideoAmp’s blog and onlinevideo.net.