The digital landscape is constantly changing and growing, and video viewing is no different. Our video strategy is focused on reaching audiences wherever they’re watching, from living rooms to daily commutes. Our wide-reaching distribution streams include:
Mobile and desktop devices
Video assets take time and money to create, and it's important that they are seen with the full visual impact they’re intended for. Our immersive native video formats provide large format video on both desktop and mobile, leading to 3X higher ad exposures, 157% higher brand awareness and a 55% brand consideration when compared to standard pre-roll video.
Digital out of Home
Digital is everywhere, as the dramatic growth of Digital out of Home (DOOH) shows. DOOH is the ad inventory on digital signage and screens in public places like bus shelters, airports, highway billboards, gas stations, doctors offices and more. It's a new and exciting inventory source for video advertisers that offers unique targeting options like location, location interest based, dayparting, demo, and weather.
Advertisers looking to expand their reach beyond linear should consider Connected TV (CTV), an increasingly preferred method of TV viewing where the consumer's TV is connected to the Internet. The Verizon Media DSP offers access to high-quality CTV inventory from networks like Discovery, ESPN and Turner as well as platforms like Roku, Hulu, Amazon Fire TV and Apple TV. Reach an engaged audience with 9B monthly CTV avails, and 90%+ average completion rates. What’s more, advertisers can benefit from omnichannel capabilities, like cross-device measurement and reporting, allowing you to seamlessly add CTV to your existing marketing plan, all through our DSP platform.
Through Verizon Media’s partnership with Microsoft, we offer advertisers access to Xbox’s 65m monthly active users1. Brands can transport their audience from the living rooms into an immersive and interactive game experience, using video ads that leverage unique console data, conversion tracking and native advertising. Check out this creative campaign from Honda for inspiration.
Fios by Verizon offers video advertisers all the power of traditional TV, combined with the precision of household-level data. Combining powerful 1st and 3rd party data signals, Fios HHA is 100% addressable and reaches underrepresented DMA’s to reach more of viewers and households you want. Brands can run 15 or 30 second ads during commercial time across premium inventory from the top 25 networks, including live sports.
1Source: Microsoft Q4 FY19 Earnings