Diverse first-party data signals across devices

Data is the key to an effective advertising strategy, but a single data point alone is worthless. Brands need comprehensive data sets that work together to reveal a pattern. We leverage powerful data to create the scale and accuracy you need across devices. With 200B cross-screen data points each day, from search, mail. commerce, content and more, Verizon Media gives you the complete picture of your audience.

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Identity that goes beyond the cookie

Our best in class identity graph leverages first party data signals to identify your target audience across devices. We see signed-in user activities across multiple dimensions–from mobile app data from Flurry, to search, to our owned sites and apps, that attract nearly 1B people every month. This means cookie-based changes have little effect on our targeting capabilities, enabling you to seamlessly reach people across all devices in a post-cookie world.

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Our robust targeting capabilities include:

• Powerful demographic data from Verizon Media, Microsoft and 3rd party validated sources including Nielsen and ComScore

• Authenticated mobile-first data from over 1M apps provides unmatched location insights and omnichannel connection

• Unique carrier data from Verizon and 3rd party carriers, which enables person-level messaging (US only)

• Proprietary data from Yahoo that provides targeting capabilities for purchase receipt, email, and search keyword

• A wealth of deterministic data across desktop and gaming systems through Verizon Media’s partnership with Microsoft

• Bid stream and platform data like ad exposure, device IDs, IPs and and more

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