Advertisers, take this as a sign: the Digital-Out-of-Home (DOOH) market is growing and getting results, with 46% of consumers searching for a product or service as a direct result of viewing a DOOH ad. Contextually-relevant, non-skippable, and formatted to fit screens from inside taxi cabs to giant digital billboards downtown, DOOH campaigns capture attention in a truly authentic way. Verizon Media allows advertisers to purchase DOOH ads programmatically, layering robust targeting and measurement capabilities on top of global supply.
How can your brand benefit from getting your campaign up in lights? Our ebook has you covered, with all the insights to set you up for success on all screens. This guide features:
Interested in more information about newer advertising channels? We’ve curated the latest news, insights and solutions across digital out-of-home, audio, connected TV and interactive advertising in one location.