The holiday season can be a stressful time for consumers. With the influx of marketing messages washing over shoppers at every turn and shopping lists being made earlier, it's no surprise that 84% of consumers are worried about decision-making and spending on gifts.*
Capturing shopper hearts and wallets during the holidays can be equally stressful for advertisers. The retail industry continues to grow, with $5.2 trillion in sales up for grabs this year. In order to inspire consumers and capitalize on the 53% of revenue that is influenced by digital advertising**, brands must be able to provide frictionless shopping experiences across devices. The best way to do that? Innovative digital ad formats that deliver personalization and utility.
Learn more about how to create seamless shopping experiences with innovative ad formats.
* Forrester Data: Digital-Influences Retail Sales Forecast, 2017-2022 (US) Nov 2017
** Source: eMarketer 7/17