Mobile has redefined the digital experience, making it better than ever before. In turn people expect more. They gravitate toward brands and experiences that are helpful in the moment and that meet expectations across the customer journey. In fact, 79% of people say experiences are as important as a company's products and services. So it's no surprise that marketers are looking to advanced native formats to make connections on mobile.
To really understand the value native offers we need not only to look at the format but also what the ad can do and how it resonates.
Native video proved to be a strong format with an impressive ability to capture attention and drive impact.
Verizon Media's Moments are native ads that open into a premium takeover experience hosting interactive and commerce-centric features. In our study, we found Moments are a key component in building awareness, affinity and impact.
Carousel is a native ad experience that allows brands to showcase multiple pages within an interactive environment to deliver an impactful message that drives greater engagement and interest.
Want to learn more?