The eyes of the sports world will turn to one of the great spectacles of culture, content, and commerce this weekend. And while the Super Bowl will certainly deliver its typical share of drama, a next-generation audience of millions is just as excited for the game before the game - the In The Know Bowl sponsored by Pizza Hut, Friday February 5th, at 5pm ET.
In The Know is Verizon Media’s mobile-first, global content network delivering entertainment, innovation, food, beauty, and style video to the next generation of changemakers reaching nearly 20M monthly visitors. This second annual digital event pits NFL stars including Justin Jefferson and Jarvis Landry, plus Heisman Trophy winner DeVonta Smith, against esports franchise Florida Mutineers in their favorite Activision Call of Duty video game.
Passionate users are at the center of Verizon Media, and the In The Know Bowl is the latest example of how our ecosystem reaches Gen Z and Millennial audiences and connects them to the experiences they care most about. Last year’s debut event drew 16 million video views as Verizon Media tapped into a massive cultural gaming moment at the intersection of NFL and esports fan bases.
Tune into the In The Know Bowl, Friday, February 5 at 5pm ET at intheknow.com. To make more winning connections with next-gen audiences, get in touch with Verizon Media today.
About Verizon Media
Through our editorial brands and premium supply partnerships, Verizon Media helps deliver high-quality content to the people who seek it. Whether across our own sites or buying through our DSP, we allow advertisers to truly connect their brands to next-generation audiences across a wide variety of channels in a trusted, safe environment. And we provide the infrastructure that delivers these experiences all over the world, billions of times per day.