Increase fill rates with Dynamic Ad Placement

Dynamically monetize your 300x250 placements via our unified auction. Dynamic ad placement in SSP solicits bids for both display and video, with the highest bidder displaying their creative.

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For video units, you can run content along with the ad creative, either from your own playlist or leveraging Verizon Media’s O&O video library of premium, relevant video content. Dynamic ad placement is proven to increase your fill rates, user engagement, and on our AOL and Yahoo properties we see an average CPM increase of 200% thanks to additional video opportunities1.

 

1Source: Verizon Media internal data, 2019

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