11.14.2019
Innovation

Campaign Spotlight: JC Penney Modern Bride Mobile Ads

woman looking at engagement ring ad on phone

When commerce gets competitive, only the strongest campaigns survive the season. At Verizon Media, we turn browsing into buying by building commerce experiences that bring value and utility to customers at the highest points of engagement. In this series, we spotlight new campaigns as examples of what diverse insights, connected channels, and brand-safe content can do for your brand. Are you ready to win?

 

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JC Penney makes saying yes a virtual guarantee with interactive mobile ads

Proposals get a preview thanks to our partnership with JC Penney and Clipcentric. With a new, interactive ad format, users can play fiancée from their mobile devices by “trying on” VR engagement jewelry from JC Penney Modern Bride collection. The “Look of Love” campaign extends to HuffPost Life, where wedding experts weigh in with content and a mobile quiz prompts brides-to-be to answer questions about their style and partner to see their suggested wedding personality.

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Check out the campaign

Interested in trying this out for your own brand? Learn more about our mobile advertising, then take to your account representative or contact us. 

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