Sports fans, they're engaged, they're passionate (about their team) and they're a coveted audience. Thanks to cord cutting and the rise in mobile devices they can be recognized and targeted. Now marketing to sports fans on any device is easier than ever thanks to Verizon Media.
Properties like Yahoo Sports and Yahoo Fantasy give marketers the opportunity to target engaged sports fans. Our wider ecosystem and technical capabilities also enable a wide variety of additional, data driven opportunities with this audience.
Check out an excerpt of the infographic below, and then download the full infographic.
Learn more about how to engage this audience - download the full infographic: "Marketer's Guide to Targeting Sports Fans" and get all the information you need!