05.01.2019
Premium Integrations

Mastering intention: A wealth of opportunities for your brand

Business woman on mobile

With so many platforms, devices, and content producers in today’s cluttered media landscape, how can you be sure your brand’s message will resonate with the right audience? You can start by aligning with intention. At Verizon Media, we deliver a better brand experience by using content moments fueled by passions and needs. For your brand, that means access to quality audiences ready to embrace your message, at scale. We’re masters of intention and you can be, too, through quality brand experiences that improve performance.

 

This is what intention looks like.

 

We all have times in our day when our focus shifts from moments that distract us to moments that matter most in our lives. These moments of intention are based on real human needs - the need to feel informed,  the need to feel a part of a community, to feel secure, to feel pleasure, and to feel a connection.

In a Verizon Media study conducted with more than 60K consumers and 118.5K content occasions captured across 15 countries, we identified the moments that trigger fans to tune into our Finance channels.

 

 

Finance Intentions graph

 

Programming for intentions.

Knowing why our users come to our finance and tech channels and how they consume content, we’re able to program based on needs to deliver memorable mobile content to roughly 1B people across the globe. 2

 

Finance programming chart

 

Yahoo Finance brings our audience the ideas, tools, and intel they need to achieve financial freedom. With in-depth original and curated content, personalization, innovative live video platform, best in class investing tools and more, Yahoo Finance breaks down the barriers between Wall Street and Main Street. We empower investors with:

  • 8-hour bell to bell coverage - users can seamlessly access free financial and business content on their devices and OTT with no login necessary and no subscription needed.

  • Live coverage of key industry conferences, including Berkshire Hathaway, Davos, and Milken.  

  • Industry leading events such as Yahoo All Markets Summit, Crypto Currency Summit, and more.

Our finance content is:

  • Brand-safe: Coverage of top market and business updates, plus personal finance and tech reporting. Our content is building to the industry's most brand safe solutions.

  • Premium: Highly viewable, premium video environments and experiences .

  • Multiscreen: Accessible across Apple TV, desktop, mobile web and app.

 

 

Reach your brand MVPs.

As video advertising opportunities evolve across more consumer devices, it’s pivotal to find content partners that can offer brand-safe contexts at scale across all devices.

Learn how innovation in live and editorial video content across properties like Yahoo Finance, Yahoo Lifestyle, and Yahoo Sports, enables brands to reach audiences across a premium content network.

Live segment integration

Sponsors are seamlessly integrated into Yahoo Finance’s live day with verbal mentions and on-screen branding during our live bell-to-bell coverage.

Livestreamed events

Marquee events like the Berkshire Hathaway Annual Shareholders’ Meeting and Yahoo Finance’s All Markets Summit provide exclusive presenting sponsorship opportunities to advertisers who want exclusive access to a massive, engaged live audience.

Takeovers & themed days

Make a big impact on key dates with takeovers on the Yahoo Finance Homepage. Themed day takeovers feature specific topics and include live advertiser integrations throughout the day.

Targeted media

Yahoo Finance is home to a wealth of financial data, tools and content. Targeted media in these areas can include video, native or display.

With Verizon Media, you can be there in the moments that matter most to your audience. Align your brand with premium content that earns consumer trust and helps your message stand out. Verizon Media builds for these moments of intention, resulting in more engaged users and better results for brands.

Ready to advertise? Contact us today.

 

Sources:
Verizon Media, Content Moments, 2019
Verizon Media, Internal Data, 2019
Emarketer, April 2019
Verizon Media Livestream Omnibus, June 2018
Bmo Global Asset Management Wealth Report, 2018
The Economist, ‘Women’s Wealth Is Rising’, 2018
Kantar Consulting 2018 US Monitor
Marketing Charts, 2018

  • Advertise with us
  • Find the right advertising solutions for your business.
  • Join us
  • Spend every day connecting people with the things they love.
  • Follow us
© 2020 Verizon Media. All Rights Reserved