05.01.2019
Premium Integrations

Mastering intention: Align your brand with the center of culture

A father and son sitting on a sofa and playing a video game.

With so many platforms, devices, and content producers in today’s cluttered media landscape, how can you be sure your brand’s message will resonate with the right audience? You can start by aligning with intention. At Verizon Media, we deliver a better brand experience by using content moments fueled by passions and needs. For your brand, that means access to quality audiences ready to embrace your message, at scale. We’re masters of intention and you can be, too, through quality brand experiences that improve performance.

 

This is what intention looks like

 

 

We all have moments in our day when our focus shifts from things that distract us to things that matter most in our lives. These moments of intention are based on real human needs - the need to feel informed,  the need to feel a part of a community, to feel secure, to feel pleasure, and to feel a connection.

In a Verizon Media study conducted with more than 60K consumers and 118.5K content occasions captured across 15 countries, we identified the moments that trigger fans to tune into our Entertainment category.

 

Entertainment Intentions graph

Programming for intentions

Knowing why our users come to our entertainment and lifestyle channels and how they consume content, we’re able to program based on needs to deliver killer mobile content to 1B people across the globe. 2

 

entertainment programming chart

 

New experiences build love

Brands that consistently raise the bar are the most loved. Capture the hearts of consumers with mobile experiences that innovate with delight. The most entertaining mobile experiences are responsive, easy to navigate, personalized, and fast. In the U.S., approximately 60% of consumers had at least one mobile interaction with their favorite brand within the last year.6 Pairing immersive mobile moments with our Entertainment content gives audiences more to love with your brand. 

With Verizon Media, you can be there in the moments that matter most to your audience. Align your brand with premium content that earns consumer trust and helps your message stand out. Verizon Media builds for these moments of intention, resulting in more engaged users and better results for brands.

Ready to advertise? Contact us today.

 

Sources:
Verizon Media, Content Moments, 2019
Verizon Media, Internal Data, 2019
Verizon Media, Brand Love Report, 2018
eMarketer, livestream data, 2019
Verizon Media Live Stream Omnibus, June 2018
Oath Omnibus, November 2017

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