04.29.2019
Premium Integrations

Mastering intention: Set your brand on a different playing field

sports on mobile

With so many platforms, devices, and content producers in today’s cluttered media landscape, how can you be sure your brand’s message will resonate with the right audience? You can start by aligning with intention. At Verizon Media, we deliver a better brand experience by using content moments fueled by passions and needs. For your brand, that means access to quality audiences ready to embrace your message, at scale. We’re masters of intention and you can be, too, through quality brand experiences that improve performance.

 

This is what intention looks like

 

 

We all have moments in our day when our focus shifts from things that distract us to things that matter most in our lives. These moments of intention are based on real human needs - the need to feel informed, the need to feel a part of a community, to feel secure, to feel pleasure, and to feel a connection.

In a Verizon Media study conducted with more than 60K consumers and 118.5K content occasions captured across 15 countries, we identified the moments that trigger fans to tune into Yahoo Sports and Fantasy.

 

Sports Intentions graph

 

Programming for Yahoo Sports

Knowing why our users come to Yahoo Sports and how they consume content, we’re able to program based on needs to deliver memorable mobile content to roughly 1B people across the globe. 2

 

sports programming chart

 

 

Our mission is to be the first screen for sports fans

Sports fans are passionate about their teams and hungry for content. Connect with customers at scale through championship-level mobile experiences personalized to each fan, hyper-served at the speed of 5G. We partner with the world’s premier leagues including the NFL, NBA, MLB, National Women’s Soccer League + CONCACAF, in addition to broadcast partners like NBC Sports and Univision to bring fans the most live and original content experiences.

 

The home of football

With the NFL on Yahoo Sports, football fans get the best games and original content on mobile, creating the most immersive experience this side of seats at the 50 yard line. Fans can download and watch NFL Live all season long on Yahoo Sports through the Yahoo Sports App and Yahoo Fantasy App. Coverage includes all in-market and nationally-broadcast games during the regular season, playoffs, and the Super Bowl, regardless of mobile service provider. 

 

Going beyond

We’re creating the ultimate fan experience through new shows, games, and podcasts. We have 12 original and licensed shows including the award-winning Fantasy Football Live, The Rush and The Bounce. Yahoo Fantasy has been rated the best fantasy app by the Fantasy Sports Trade Association (FSTA) five years in a row and was named the best fantasy sports commissioner by the FSTA. 7

 

Reach your brand MVPs

As video advertising opportunities evolve across more consumer devices, it’s pivotal to find content partners that are building to the industry's most brand safe solutions at scale across all devices. Learn how innovation in live and editorial video content across properties like Yahoo Finance, Yahoo Lifestyle, and Yahoo Sports, enables brands to reach audiences across a premium content network.

With Verizon Media, you can be there in the moments that matter most to your audience. Align your brand with premium content that earns consumer trust and helps your message stand out. Verizon Media builds for these moments of intention, resulting in more engaged users and better results for brands.
 

Ready to advertise? Contact us today.

Sources:
Verizon Media, Content Moments, 2019
Verizon Media, internal data, 2019
eMarketer, April 2019
iAB, Video Landscape Report, 2018
Verizon Media Live Stream Omnibus, June 2018
Fantasy Sports Trade Association, 2018
Fantasy Sports and Gaming Association, 2019

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