Sitting in the living room was certainly one way to watch the 2014 soccer games in Brazil. In the changing media environment, it was just one of many options.
The tournament quickly became the most streamed live sporting event
in the U.S., as Americans tuned in to this year’s tournament on their smartphones, tablets and computers in record numbers.
The question of whether or not streaming big television events is worthwhile is officially over. This summer’s biggest tournament epitomizes the shift in the media business. Live video distribution on web and mobile is an inextricable part of the TV business model.
Viewers – and advertisers – now have baseline expectations that live TV programming also will be available on multiple devices, in beautiful broadcast quality.
Looking at our customer base and multiple soccer matches from the tournament, we collected a sample of data to reveal how digital fans in the U.S. chose to tune in to all the action:
[…] the majority of that so-called second-screen viewing was mobile, with the iPhone being the dominant mobile viewing device. Android devices pulled in 28 percent of second-screen viewing, while the iPad snagged 11 percent.
It’s safe to assume that fans on mobile devices will experience connectivity issue at one point or the other – underlining the importance of using bit-rate adaptive streaming technology for live events.