It starts with data. 200B diverse daily data signals, to be exact. These signals are used by advertisers to reach their audiences, and by our publishers to create meaningful, premium content that’s loved by consumers. With almost 900M monthly active users, we have the technology to target, circulate and amplify your brand stories at massive scale.
Intentional audiences that drive business results
People seek out Verizon Media experiences with a mindset tuned to attention, not distraction. They come to our brands with purpose - the need to feel informed, the need to feel a part of a community, to feel secure, to feel pleasure, and to feel connected to others. This in turn drives business results. Users searching with purpose are 43% more likely to notice your brand:
1. With their minds switched on and fueled by curiosity, our users engage with intention. We see 74M engagement clicks daily and 60% of our users return to our sites daily
2. That’s why our environments are ideal for brand integrations.
Our content is focused on real utility that provides real value.
Across all of our properties, we connect utility with storytelling to provide real value for our readers. and inspire. This includes:
• Yahoo Fantasy Sports, rated #1 Fantasy Sports app for five consecutive years by the Fantasy Sports Trade Association (FSTA). It’s also home to the first NFL live stream integrated with a Fantasy App–no other fantasy experience lets you compare your lineup and watch live games in one app.
• Yahoo Mail, rated #1 Mail App from iTunes & Android App Stores. We recently relaunched our Yahoo Mail app which leverages 100B purchase receipts to personalize each shopper experience and 60M daily native impressions.3
• Yahoo Finance is #1 for reach and engagement with nearly 74M US users per month.3 It’s the only news and information site with in-app trading functionality plus eight hours of live stream.
• Our Social driven series “In The Know” has over 64M followers & 30B video views since launch3, making it the ideal environment to connect with millennials and Gen Zers.
• We integrate commerce-driven features with premium content to make buying easy and fun, from shoppable video to programs like Hook’d.
• We offer diverse, authentic voices covering key issues that matter. From HuffPost, with its long history in orienting coverage around social responsibility to our Women’s platform, MAKERS, to Yahoo Lifestyle who salutes diversity in style, beauty, and wellness content, our publishers will tackle these societal movements from their own unique perspectives.
1Source: Verizon Media, Content Moments Research, 2019
2Source: comScore, Media Matrix, Pages viewed per visit, Pages viewed spent per visit, Sept 2018
3Source: Verizon Media, internal data, 2019