Data signals are only useful to marketers when they work in conjunction with each other to give you deep insights into who your audience really is and what motivations truly drive them. Multiple touchpoints, with enough data to scale, are key to unlocking your greatest potential to reach your best audience. In this helpful eBook, we take a look at many different types of data available to advertisers, the advantages of each, and important factors to consider when choosing data and platform vendors.
For marketers, the promise of data lies in delivering relevant experiences that offer real customer value. Consumer data is generated in many forms. Some data is relevant to advertisers and useful for insights, consumer journey mapping, targeting, and measurement. Other data is personally important to individuals, but not interesting to brands.
To learn more about data and find out what the best strategy is for your needs, read our eBook "Diving Into Data"